Stay Afloat - Don't Drink & Boat! ©

Foresight & Imagination has a new safety campaign for your next boating
season. I hope you'll be able to find a minute (and a half) to view the latest ANIMADS Project. The link should open on both Mac and PC platforms with Flash Player.

Stay Afloat - Don't Drink & Boat! © 2004 is a TV/radio/print and web campaign that works in a unique way. As safety professional, government organization or sponsor, you have the opportunity to license this program for use in your jurisdiction and customize it to suit your needs. This arrangement allows you to obtain a professional product at a fraction
of the cost of producing it yourself.

The 3x30seconds TV and radio spots in the Stay Afloat - Don't Drink & Boat! © campaign are specifically targeted for the demographics most at risk in recreational boating.

Click the image to view >
Stay Afloat - Don't Drink & Boat! © Series

"Let's get cool, cool, cool!" 30 sec.
theme: the consequences of alcohol use
music: rap/rock
target: youth/cottager/party

"My brother went up the river" 30 sec.
theme: friends and family left behind
music: country
target: angler/hunter

"The boat's already rockin' " 30 sec.
theme: responsible drinking
music: jazz/swing
target: general/boaters/social

Organizations find that they can more readily partner with sponsors (who will assist their campaign with purchased as well as donated airtime) because the message and its presentation is something sponsors actively want to be associated with. Sponsor and organizational logos can be inserted at the end of the 30 sec. for additional impact, authority and recognition.

The license for the three Stay Afloat - Don't Drink & Boat! © ANIMADS includes basic customization for your organization. The "cost recovery" license fee varies depending on whether it is used in a national campaign, state, provincial, regional or local jurisdiction. Ask us about how you can afford ANIMADS in your program!

A full campaign, including camera-ready artwork for posters or brochures, writing, graphic design, and advice on how to make the Stay Afloat - Don't Drink & Boat! © campaign work for you, is also possible. We can work closely with you and your budget to achieve an effective and co-ordinated message that will get noticed!